MINIX
AUG, 2024 - JAN, 2025
Expanding the possibilities of space
Minix started as a brand of affordable and sensible appliances and has since become the go-to brand for
small appliances for single-person households. With a wide range of mini appliances, including mini dryers,
mini dishwashers, and food disposals, Minix is a brand that discovers the possibilities of small spaces with a
variety of mini appliances, including mini dryers, dishwashers, and food processors.
However, in the red ocean of home appliances, we wanted to rethink consumer perceptions of the functionality
and design of small appliances and improve our brand image. This brand renewal project redefined the brand identity and developed a consistent brand experience and design across consumer touchpoints. across
consumer touchpoints.